5 Reasons To Use Video For Business
Communication is the lifeblood of business. Without communication, how can you accomplish anything in business? You have to be able to communicate with your employees to keep your business running properly. You need to communicate with existing customers to make sure they’re happy and continue being customers. And what about all those potential customers out in the world that haven’t yet connected with your brand? You need to communicate with them to bring them in on what you have to offer.
When given the choice, why wouldn’t you communicate in the most efficient, most impactful way possible? Video for business, centered around the communications of your company, lets you “dial in” how you present your messaging in every way possible. Continue below for 5 reasons why KG Media thinks video is the most powerful communication tool in business.
1. A Video Can Present Your Business Better than Anyone
Nothing is better at presenting a product or service than a well thought out video. With video, you have the ability to refine your message down to the word. You don’t have to worry about forgetting anything (like what might happen if you were presenting in person). You can craft each part of your message to have the most impact possible.
During your messaging, you have the ability to show supporting visuals for every part of your pitch. You can show animated graphs while you talk about numbers. Display product demonstrations while you explain how your product works. Or you could add testimonials of past customers and clients to build social proof to your viewers. The possibilities are endless with what you can display on-screen to support your message.
These are all things that just can’t be done (at least not easily!) while presenting in person. I won’t even go into comparing the written word to get your message across. In this case, you’re relying on the reader’s attention span and imagination to interpret your message.
2. Producing Videos Builds Trust with Your Audience and Makes You The Expert in Your Field
A proper business video strategy, geared toward providing value, can easily position you as the expert in your field. You could have a real advantage over your competition especially if they’re not taking advantage of this strategy. By educating people interested in what you offer, you instantly become a trusted adviser. Providing value through education, instead of just trying to sell, is a great way to instill trust in you.
When it comes down to it, people buy from whoever has their trust. If you look at it from the buyer’s journey, this is the awareness and consideration phase. By finding the videos you posted on the subject they were searching for they immediately became:
- Aware of you and what you have to offer
- Considerate of what you have to offer.
If you can continue to build trust by providing them value, they then move from the consideration phase to the conversion phase. If your business offers what they’re looking for to solve their problem, you’ll be the first company they think of when it comes time to buy.
3. Business Videos Can Save You Time
Let’s face it, in business…time is money. I’d argue that time is even more valuable than money in the sense that you can’t get any more of it. You get the same amount as the next guy. When you take this into consideration…it makes sense to do whatever it takes to gain back as much of your valuable time as possible. Video has the power to do that in more ways than one.
You could create training videos for new employees, so you no longer have to do it yourself. You could create FAQ videos to direct customers to instead of answering the same questions over and over again. Video for business literally has the power to take operational tasks off your hands and give you back your valuable time.
4. Sales Videos Can Act as a Salesman that Never Sleeps
Unlike you, video doesn’t sleep. While you’re away from your company, your video marketing strategy could keep working. Imagine if you took your sales pitch and put it into video form. You’d be able to sit down, take your time and craft the perfect pitch. If you fumbled with your words, no worries…you could have another take. You could use the power-point slide-deck you normally use when presenting and turn it into the supporting media that plays on the screen while you pitch your business.
This sales video could still be selling for you in the middle of the night. It could be selling for you to people across the world and it could be selling for you to an unlimited number of people at any given time. And the best part is, you only have to pay for it up front and you could reap the benefits for years to come. How many people are your salesman currently reaching at a time?
5. Video Increases Conversions and Sales
Just think about it, when you’re in the market for a product or service, wouldn’t you like to watch a nice video explaining that how product or service works (especially when it’s a complex product or service)? Of course you would! A video the next best thing to handling that product or trying out that service for yourself.
Forbes.com reports that 90% of people say product videos are helpful in the decision buying process. Makes sense right? Do you really expect people to come to your website and read a webpage explaining what you do? Why wouldn’t you give your potential customers the path of least resistance leading to the sale of your product or service?
Conclusion:
When paired with a proper strategy, video has the power to transform businesses in more ways than one. A proper video strategy is one that saves you countless hours that can be re-invested into more important aspects of your business. Imagine the ROI of having 5 to 10 more hours a week to work on things that move the needle. Or the ROI of never having to jump on a sales call again by getting your sales videos in front of the eyes of potential buyers. Imagine the ROI of converting more website visitors simply because you invest in a simple product video that explains your product or service. If you’re not taking advantage of the most powerful business communication tool available today, you better hope your competitors aren’t either. KG Media is based on helping you get a leg up on your competitors with video for business.
